Improving export performance trough innovation capability during COVID-19 pandemic: The mediation role of aesthetic-utilitarian value and positional advantage

Globalization has made exports an important activity for several companies including the growing Small and Medium Enterprises (SMEs). This is observed in the wood craft SMEs which is one of the main pillars supporting the Balinese economy when the tourism sector experienced a decline during the COVID-19 pandemic. It is important to note that innovation capability is a special asset for SME to increase exports, especially when the products have value and advantages. Therefore, this study analyzed value creation through the adoption of the Service-Dominant Logic (SDL) theory which was manifested in the aesthetic-utilitarian value variable. The study population includes all the 242 woodcraft SMEs in Bali while the samples were selected using the census method and the data obtained were analyzed through the partial least squares technique. The results showed that innovation capability has a positive effect on export performance, aesthetic-utilitarian value, and positional advantage. Moreover, aesthetic-utilitarian value and positional advantage were discovered to have a positive influence on export performance and also partially mediated the relationship between innovation capability and export performance. This implies SMEs need to develop high innovation capabilities to ensure their products are superior to those of their competitors. Furthermore, the value offered also needs to be unique and in line with customer needs. © 2023 Growing Science Ltd. All rights reserved. © 2023 by the authors;licensee Growing Science, Canada.

Integration of technology acceptance model (TAM) and theory of planned behavior (TPB): An e-wallet behavior with fear of covid-19 as a moderator variable

E-wallet usage in transactions during the Covid-19 pandemic is a cashless movement that supports breaking the chain of transmission of the Covid-19 virus. Intention to use E-wallet during the pandemic is high due to the stay-at-home recommendation that was enforced since the beginning of the breakdown of the first case in Indonesia. Several studies on technology acceptance have been carried out and this study presents a research framework by integrating technology acceptance model (TAM) and theory of planned behavior (TPB) to obtain more comprehensive results to increase technology acceptance intentions by adding virus fear and risk perception to the models that have been tested previously, since the research was conducted when the pandemic is ongoing. The results reveal that perceived usefulness, perceived ease of use, and perceived risk have a direct or indirect effects on attitudes toward using and behavioral intention to use, moderating results of fear of covid19 on attitudes and intentions as well was found to significantly increase behavioral intention to use E-wallet during the Covid-19 pandemic. © 2022 by the authors;licensee Growing Science, Canada.

The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance

This study aims to explain the role of digital marketing adoption in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance, which is seen from the perspective of financial performance and non-financial performance. This research was con-ducted on the culinary sector SMEs in Bali. The size of the sample used is 210 culinary sector SMEs with a purposive sampling approach, namely the culinary sector SMEs that have adopted digital marketing. The analytical tool used is SEM-PLS. The results of the study show that the effect of the COVID-19 pandemic and the intensity of competition has a negative and significant effect on business performance, both financial and non-financial performance. The adoption of digital marketing was unable to mediate the effect of the COVID-19 pandemic and the intensity of competition on financial performance, but the adoption of digital marketing was capable in mediating the effect of the COVID-19 pandemic and the intensity of competition on non-financial performance. Therefore, the adoption of digital marketing needs to be re-optimized to improve business performance, both financial and non-financial performance. © 2022 by the authors;licensee Growing Science, Canada.

The effects of knowledge sharing, social capital and innovation on marketing performance

Women entrepreneurs and the informal sector are looking for footholds in the COVID-19 pandemic, which will lead women to develop creative businesses. This study examines the role of sharing knowledge and innovation in addressing gaps in social capital and marketing performance. Purposive sampling is used in the technique sample with 229 samples and Structural Equation Modeling (SEM-PLS) analysis techniques with SmartPLS is used for processing applications. The results show that social capital has a positive effect on the business performance of women entrepreneurs in Bali, Indonesia. The knowledge-sharing variable can be a mediator in the relationship between social capital and performance, and social capital has a significant positive effect on innovation, but innovation does not have a positive effect on marketing performance and knowledge sharing. In the end, women entrepreneurs will use knowledge sharing to create various innovations to meet market demand. However, opportunities for women entrepreneurs are very limited on capital due to the lack of guaranteed capital, and a lack of entrepreneurial skills in the era of technology, market access, bureaucracy, and legal matters. In addition, managerial skills, access to information technology, and the perspective that men should excel in Balinese culture and customs, limit business for women entrepreneurs. © 2021 by the authors;licensee Growing Science, Canada.

Toward marketing performance through supply chain management and knowledge sharing during the covid19

The culinary business sector is the choice of the COVID-19 pandemic;Women entrepreneurs and the informal sector are looking for a foothold in the COVID-19 pandemic, which will lead women to develop creative businesses. This study examines the role of supply chain management in mediating the role of social capital and marketing performance, innovation on marketing performance, and the mediating role of sharing knowledge on marketing performance among women entrepreneurs in Bali. Purposive sampling is used in the sampling technique, with 229 samples used, the Structural Equation Modeling (SEM-PLS) analysis technique with SmartPLS for application processing. The results showed that in order to increase sales, retain customers and reach a high market, good quality products and services owned by the supply chain, from social networking relationships and knowledge sharing, are needed. However, the increase in marketing performance cannot increase even though women entrepreneurs have strong relationships. © 2021 by the authors;license Growing Science, Canada.